![]() ![]() Of course, mobile traffic share varies wildly by industry. “Smartphones are no longer just another way for visitors to interact and shop with your brand - they’re becoming the preferred way for consumers to discover and research new products and services.” “The acceleration of smartphone usage observed in 2020 serves as a reminder that to remain competitive today, you need to offer a seamless experience on both your mobile site and app,” said Niki Hall, CMO at Contentsquare. More and more consumers are using their mobile devices to discover new brands, research products and services, and even convert. Last year, smartphones drove the bulk of online traffic, or 64%, across all industries. The last few years have seen an increase in mobile traffic and 2020 was no exception. Here are some of the key insights we found in this year’s report: #Phone eg i rate it full#While we encourage you to read the full report to compare your digital performance to our digital experience benchmarks, we also wanted to share a handful of the report’s key findings and industry benchmarks for digital marketing. Secondly, this report is the biggest data report we’ve ever done, measuring over 20+ billion user sessions in 25+ different countries for 11+ industries. This year’s report stands out for a few reasons.įirstly, it tracks and measures the change in consumer digital behaviors that took place over the last year and the digital transformation acceleration that many brands experienced after the onset of the pandemic. Every year, Contentsquare releases a digital experience benchmark report to help businesses see how their digital experience stacks up against the world’s leading brands. ![]()
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